Creative Project Process Improvements

Creative review process + Deck

Through my role as design lead for seasonal events on the North American Stores team at Amazon for the last 2 years, I’ve identified gaps and made process improvements to help simplify events, reduce rework and churn, while raising the design bar. Our creative review process was repetitive with condensed timelines that made it difficult for the design team to make all edits and updates made. I partnered with two of my project managers to discuss pain points, adjust timelines and get alignment with our creative director and marketing lead. We reduced reviews 15%, establishing clear expectations for all reviews. This updated review cycle allowed us to meet all deadlines without losing design time.

Along with improving the review cycle, I created and shared a Figma template for review decks that established page set up, components for labeling creative, and creative placement mocks. This template ensured all seasonal event reviews had the same structure, reducing deck building time for designers by 20% and reducing cognitive load for our marketing partners in each review.

Figma Templates & Improvements

Note about Figma templates per event - creative placements, specific color and motion guidance that ensured any designer using template/style guide would deliver the same looking creative

Design Do’s & Don’ts

Explanation about what this is