art direction

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Launchpad Gift campaign

To support holiday in 2022 across channels including paid, social, and site, I helped plan and complete a Q4 creative shoot. I partnered with my marketing manager and our Launchpad traffic lead to identify creative needs and align on product selection relevant to themes and gift-ability. For 3 months, I worked with an external agency via weekly calls and frequent email communication to plan, story board, and prep for the shoot and then review assets. Final assets included 5 GIFs, 16 still product images, and 6 videos using the Amazon holiday color palette.

All photoshoot assets were highlighted across our Launchpad landing page and social channels during the holiday campaign.