Amazon Seasonal events

For the last two years, I have acted as the design lead for North American Stores seasonal events: Back to School/Off to College (BTS/OTC), Holiday, New Year Now You, Valentine’s Day, and Father’s Day (2025 only). As design lead, I partnered with art directors to establish our look and feel that fit within the global style guides but felt unique to our team and customers. For BTS/OTC and Holiday, we worked together to establish product color guidance, editorial layouts, and top stories to focus on for photography or CGI scenes. We ensured color selection met contrast and accessibility guidelines so the final images could run across various channels with strict guidelines including Amazon’s Homepage.

Launchpad Gift campaign

To support holiday in 2022 across channels including paid, social, and site, I helped plan and complete a Q4 creative shoot. I partnered with my marketing manager and our Launchpad traffic lead to identify creative needs and align on product selection relevant to themes and gift-ability. For 3 months, I worked with an external agency via weekly calls and frequent email communication to plan, story board, and prep for the shoot and then review assets. Final assets included 5 GIFs, 16 still product images, and 6 videos using the Amazon holiday color palette.

All photoshoot assets were highlighted across our Launchpad landing page and social channels during the holiday campaign.