mismatched sales sheets
The Bay Club’s sales team was utilizing a number of different sheets for the four general membership levels. Each membership level had various tiers and options within each level differing in cost and benefits. The text heavy sheets and off brand color palette for the top tier membership were overwhelming and more imagery was needed.
Fine tuning across all memberships
After an agency-designed Club West Collection sheet was approved by the executive team, I used that look as a basis for the newly reduced executive club and campus level sheets. I condensed the information from the current rate sheets, focusing on membership category, initiation fee, membership team, and dues, and added our best images of the relevant clubs. These sheets gave the sales teams the basic information needed to sell to the appropriate audience.