Amazon homepage Redesign + Heroes

For various campaigns, Amazon teams can secure gateway placements on the /amazon page. These placements are highly visible and provide a great opportunity to drive more Amazon users to specific landing pages. In 2024, the Homepage team at Amazon decided to update the layout of the mobile experience, establishing net new placements called Window Displays (WD) and tech strategies. I partnered with North American Stores (NAS) Marketing, Homepage, Shopping Design and tech stakeholders to work through building a deck representative of the new experience

Redesign

Through 5 weeks of daily stand-up meetings with Homepage and marketing partners, multiple rounds of reviews with Shopping Design and Homepage leadership, I successfully built the deck presented to the NAS Senior Vice President. I designed the WD assets for Holiday, with NAS top single creative displays reaching 25% CTR vs 9% average since launch. She also provided WD and mosaic guidance to the broader NAS creative team as they kicked off these new placements across events and programs and continued to partner with marketing to work through tech issues across all NAS WDs post launch.

Design work

Write about the first Window displays you made for Holiday for testing